At Supreme Poultry, we proudly provide consumers with quality chicken products, focused on food safety, ethical practices and good value. Supreme Poultry is the broiler growing, processing and product sales and marketing division of Country Bird Holdings.
Supreme Poultry initially comprised two abattoirs (Tigane and Botshabelo) and included breeding facilities, a broiler farm and a contract grower base. Additional acquisitions via the liquidation of Agri Chicks Mafikeng were subsequently made and rebuilt to provide a notable increase in broiler production, totalling 1.5 million broilers per week.
Today, Supreme Poultry consists of three abattoirs situated in Tigane, Botshabelo and Mafikeng. The three operations collectively make Supreme Poultry the third largest producer in South Africa. Supreme Poultry is a proud supplier to key Quick Serve Restaurant chains, including KFC, Nando’s and Famous Brands and is a validation of the high quality standards and reliability entrenched in the business.
All processing plants are strictly Halaal process-approved and are monitored and certified by the Muslim Judicial Council (MJC) of South Africa and SANHA (South African National Halaal Authority). Operating in a highly regulated environment, Supreme Poultry has a proud reputation for adhering to Government and major customer audit requirements. In 2016 Nando’s South Africa confirmed the Botshabelo processing plant having attained the highest audit score ever by a processing plant supplying Nando’s worldwide. All plants are ISO 22,000 and ZA export approved facilities.
Nutri Feeds, previously known as Senwes Voere, was purchased from Senwes in 2005, following the acquisition of Country Bird in 2003 by Synapp International Ltd, the majority shareholder in Country Bird Holdings.
Nutri Feeds South Africa is a leading animal feed manufacturer, focused mainly on supplying Supreme Poultry broiler growing operations with quality nutrition requirements. With the head office in Potchefstroom and manufacturing plants in Viljoenskroon, Bloemfontein and Mafikeng, Nutri Feeds actively supplies animal feeds to the pig, sheep, dairy, beef and game industries.
By instilling excellent technical knowledge and constantly striving for innovative quality product solutions and service, Nutri Feeds has made a name for itself. In line with Nutri Feeds’ vision of becoming a leading responsible player in the animal feeds industry, with respect for the environment and humanity, the company boasts as the first animal feed manufacturer in the world to be both ISO 9001 and ISO 22000 certified. Nutri Feeds was the first South African animal feeds manufacturer to attain OHSAS (Occupational Health and Safety Assessment Series) 18001 accreditation.
In line with the NUTRI Feeds vision as a responsible leader in the animal feed industry, with respect for the environment and humanity, we became the first Animal Feed Manufacturer in the world to be both ISO 9001, ISO 22000 and ISO 18000 certified. NUTRI Feeds is also the first Animal Feed Manufacturer in South Africa to have attained OHSAS 18001 accreditation, to confirm us as the leader in animal feeds in the country.
Country Bird’s logistics arm was established in 2006 and operated as Supreme Distributors Bloemfontein, which primarily distributed frozen products to the retail chains. In April 2010 the franchise and distribution rights for Fisherman’s Deli in the Free State region were acquired and we consolidated the businesses into one entity – Country Bird Logistics (CBL).
CBL focuses on trading and distribution services, as well as the management of Supreme Poultry’s external product storage and outsourced primary distribution functions.
CBL has two distribution centres in Bloemfontein and Klerksdorp, both with frozen- and chilledstorage facilities. Both provide a high level of service to the retail, wholesale, food-service and general trade sectors in the Free State, North West, Northern Cape and Lesotho. An internal distribution fleet of 45 refrigerated vehicles deliver perishable products from more than 45 suppliers to more than 2 000 customers.
20 The Piazza, Melrose Arch